I led the art diection and design for the out-of-home branding, transforming the ticketing process into an exciting and celebratory moment rather than just a transaction. My goal was to remind fans that securing their ticket marked the start of a once-in-a-lifetime experience. As the lead brand designer, I crafted impactful taglines and bold visual elements that captured the anticipation and thrill of attending the Super Bowl, emphasizing the unforgettable journey that began the moment they secured their seat.
