For the LA Chargers, I shaped the visual identity of this pivotal tentpole event for 3 years, ensuring that the environment reflected the energy, discipline, and high-performance mindset essential to success. Leading the creative direction, I developed an immersive experience that seamlessly integrated the Chargers' brand with the intensity of training camp. From conceptualizing the overall aesthetic to crafting bespoke graphic elements and redesigning the logo, my work transformed the training camp space into a dynamic and motivational setting. Through a cohesive and impactful design, I reinforced the team's identity while fostering a sense of unity and inspiration among players, staff, and fans. This project underscores my ability to enhance spaces through purposeful and visually compelling design, strengthening the Chargers' brand and its connection to the game.
