The Snapchat Beauty Summit is an annual event that unites leaders in beauty, personal care, health, and wellness marketing to explore innovative additions to beauty marketing on the Snapchat platform. The summit spotlights augmented reality (AR) and its transformative potential within the beauty industry. During the global pandemic, the summit transitioned to a fully virtual format, prompting the need for a digitally driven visual identity. I took on the challenge of designing a concept visual identity tailored specifically for this virtual summit. Although the pandemic influenced the final implementation, this project served as a valuable exercise in branding consumer packaged goods (CPG) within the Snapchat ecosystem.
