Ticketmaster NFL Schedule Release Brand Campaign

To capitalize on the excitement of the NFL schedule drop, we launched a bold digital campaign designed to grab attention and drive engagement. Using emotionally charged headlines, we encouraged fans to plan their fall around football. The creative leaned into two directions—player-centric visuals to build hype, and humorous fan-centric concepts to spark clicks. The goal was to break through the noise with scroll-stopping content that felt fresh, fun, and unmistakably NFL.