Los Angeles Chargers Suite Design
I was tasked with ideating and creating an immersive, brand-centric environment to host celebrities and influencers at home games. Working within the constraints of a limited budget and the requirement for removable elements, I developed a dynamic and innovative suite design that encapsulates the gritty, fun, and diverse culture of Los Angeles. My concept brought the Chargers brand to life with bold visuals and interactive elements, delivering a unique off-the-field experience that resonates with the team's identity and energizes the game-day atmosphere.
Creative Direction, Design, Brand Strategy
2022
To enhance the entertainment value and create a multi-dimensional experience, I introduced skate decks, Surfboards, and a Pac-Man arcade machine. This interactive element not only brings a touch of nostalgic fun but also strategically serves to engage a diverse audience, including families, casual fans, and younger guests. Positioned as a secondary entertainment option during game breaks, the arcade machine keeps guests entertained, fostering a more immersive and enjoyable environment. By thoughtfully balancing brand representation with audience engagement, these elements collectively contribute to a vibrant, memorable suite experience while being completely on brand.
