Manchester United x Compton Cowboys Apparel Design

As Head of Creative Strategy, I led the development of the event's visual identity and brand presence. In addition to my design role, my brand strategy focused on introducing custom event-specific apparel as part of the collaboration. Rather than utilizing the mainline evergreen Compton Cowboys apparel, I strategically developed a limited collection that seamlessly blended Manchester United’s iconic football legacy with the distinctive equestrian culture of the Compton Cowboys. The exclusive merchandise became a standout element of the event, capturing the essence of both brands and generating high demand. Online engagement and excitement fueled the success of the collection, demonstrating the powerful connection between sport, community, and culture.