LA Chargers - Training Camp
For the LA Chargers, I shaped the visual identity of this pivotal tentpole event for 3 years, ensuring that the environment reflected the energy, discipline, and high-performance mindset essential to success. Leading the creative direction, I developed an immersive experience that seamlessly integrated the Chargers' brand with the intensity of training camp. From conceptualizing the overall aesthetic to crafting bespoke graphic elements and redesigning the logo, my work transformed the training camp space into a dynamic and motivational setting. Through a cohesive and impactful design, I reinforced the team's identity while fostering a sense of unity and inspiration among players, staff, and fans. This project underscores my ability to enhance spaces through purposeful and visually compelling design, strengthening the Chargers' brand and its connection to the game.
VISUAL IDENTITY • Creative Direction • Art Direction • Brand Strategy
2022
The previous Training Camp logo followed a templated approach, where the Chargers simply swapped event names while maintaining a standard design. My redesign introduced a unique and ownable symbol exclusive to Chargers Training Camp, setting it apart from other team events. The new logo embodies a modern, sleek, and stylish aesthetic that aligns with the Chargers' brand while reinforcing the high-energy, high-performance atmosphere of Training Camp. This distinct identity not only elevates the event’s presence but also creates a lasting visual connection to the team's preparation for the season ahead.
