Game-Presentation Brand & Design Direction

I directed the visual identity for the state-of-the-art Infinity Screen and LED ribbons at SoFi Stadium, an architectural marvel located in Inglewood, California. Home to over 70,000 seats, the stadium’s centerpiece is the iconic Infinity Screen – a 2.2-million-pound circular video board. My role involved designing and implementing bold, dynamic visuals that leveraged the stadium's cutting-edge technology to enhance the fan experience. From vibrant animations to immersive graphics, I ensured that every element contributed to the energetic atmosphere of this world-class venue.