LA Chargers Apparel Design
During my time as Creative Director for the Chargers, I led all brand andmerchandise initiatives, designing apparel and products for evergreenplacement in our online team stores and at SoFi Stadium. This role required constant collaboration with League licensees to develop special tentpole collections and manage high-demand restocks. The popularity of our merchandise skyrocketed, making it challengingto keep up with the growing demand from fans and internal teams eager for custom pieces for their special projects.
CREATIVE DIRECTION, DESIGN, APPAREL PRODUCTION
2021-2024
I created the ‘California Love’ hoodie as an exclusive design for the Chargers’ free agents. The hoodie quickly gained massive popularity, prompting the team to launch a fan giveaway that drew over 5,000 written submissions. Due to high demand and limited availability, the hoodie became so sought-after that fans began producing bootleg versions—underscoring both the cultural impact and desirability of the original design.
